Content Marketing is King

Posted on March 17, 2013 by Joe Maglitta Reply

By Joe Maglitta, Senior Director, Strategic Content Slashdot Media Well, it’s finally happened: “Content Marketing” has surpassed “social media” as the “it” strategy for marketers. At least, according to a new study of more than 700 marketers by econsultancy and … Continue reading →

Best-of-Breed Content Marketing

Posted on November 28, 2012 by Joe Maglitta Reply

By: Joe Maglitta, Senior Director of Strategic Content So 2013 nears, and content marketing is definitely no longer the new kid on the block. BtoB Intelligence recently found more than 89% of organizations surveyed plan to use content marketing next … Continue reading →

How to engage with authentic, real-time online communities

Posted on October 10, 2012 by Matthew Carollo Reply

By: Matthew Carollo, Manager, Marketing Operations Have you ever tried to engage and interact with an online community? Are you and your team looking for some practical, actionable advice on how to have a conversation with highly active technology communities? … Continue reading →

5 Ways to Increase Your Click-through Rate (CTR)

Posted on July 17, 2012 by Matthew Carollo Reply

By: Matthew Carollo, Manager, Marketing Operations In online marketing, everyone seems to know a lot about click-through rates (CTRs), but to paraphrase Mark Twain, no one ever seems to do anything about them. How can you, as a busy B2B … Continue reading →