Best-of-Breed Content Marketing

By: Joe Maglitta, Senior Director of Strategic Content

So 2013 nears, and content marketing is definitely no longer the new kid on the block. BtoB Intelligence recently found more than 89% of organizations surveyed plan to use content marketing next year. That’s a huge jump from just a few years ago.  It’s a clear sign, one of many, that marketer’s use of custom web sites, pubs, video, mobile apps, email newsletters, blogs, webinars and face to face events, info graphics is, as BtoB concludes, “ready for prime time.”

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