Understanding the Psychology of Social Engagement


Have you ever wondered why people socially engage and what motivates them to share content?

If you take a look at basic human needs, it is very interesting how social media aligns. Not only do people tend to engage when they are looking to fulfill a certain subconscious “need” but the places they chose to engage vary depending on this need. People also tend to fall into certain groups depending on the content they are sharing.

The infographic below uses basic psychology to outline why people socially engage. It also provides a few hints on how to make your content more engaging. Check it out and see where you fit in!

Slashdot - Social Engagement - Final 2014