SourceForge to Sponsor Community Leadership Track at Open Source Think Tank

The ninth annual Open Source Think Tank conference will be held at the Solage Calistoga Resort from March 24-26, 2014 in Napa, CA. This years conference, built around the theme “Open Source – Engine of Innovation”, will focus on the Internet of Things (IoT). Attendees will discuss topics such as best licensing models to support the development of IoT technologies, the role of collaboration in the evolution of IoT, and which open source technologies will support the IoT stack and ecosystem.

SourceForge is excited to be part of the conference as the first ever sponsor of the new Community Leadership Track. This day long event will take place on March 24th and is geared towards executives involved in open source community management, development, and planning. The track will include an interactive case study and best practices for defining, managing, and delivering effective community management and relations.

Additional information about the conference can be found here.

DevShare Relaunch: Power to end-users!

Back in July 2013 SourceForge launched the beta version of the DevShare program, a partnership offered to SourceForge developers to turn project downloads into a source of recurring monthly revenue by presenting relevant offers for user consideration during the installation process.

Today, SourceForge is announcing the relaunch of the DevShare program moving from the beta version to the first public release. This new product update is based on the feedback and input of both their end users and developer community.

Read more about the program here.


Understanding the Psychology of Social Engagement

Have you ever wondered why people socially engage and what motivates them to share content?

If you take a look at basic human needs, it is very interesting how social media aligns. Not only do people tend to engage when they are looking to fulfill a certain subconscious “need” but the places they chose to engage vary depending on this need. People also tend to fall into certain groups depending on the content they are sharing.

The infographic below uses basic psychology to outline why people socially engage. It also provides a few hints on how to make your content more engaging. Check it out and see where you fit in!

Slashdot - Social Engagement - Final 2014

5 Ways to Increase Your Click-through Rate (CTR)

By: Matthew Carollo, Manager, Marketing Operations

In online marketing, everyone seems to know a lot about click-through rates (CTRs), but to paraphrase Mark Twain, no one ever seems to do anything about them. How can you, as a busy B2B technology marketer, grow your CTR and improve the performance of your campaigns?

There are many things to consider when you look at the ultimate performance of a campaign, and specifically when you’re measuring the CTR. For example, what size unit(s) are running? How are they targeted? What geographies are they running in?

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