5 Ways to Increase Your Click-through Rate (CTR)

By: Matthew Carollo, Manager, Marketing Operations

In online marketing, everyone seems to know a lot about click-through rates (CTRs), but to paraphrase Mark Twain, no one ever seems to do anything about them. How can you, as a busy B2B technology marketer, grow your CTR and improve the performance of your campaigns?

There are many things to consider when you look at the ultimate performance of a campaign, and specifically when you’re measuring the CTR. For example, what size unit(s) are running? How are they targeted? What geographies are they running in?

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