CUSTOM CONTENT

Premium Custom Content
that Converts

Targeted Content tailored to Engage and Inform Decision-Makers

The Slashdot Custom Content Team provides the winning content and demand gen campaign strategy needed to engage your targeted audience.

Slashdot Media’s custom content solutions include:

Whitepapers and eBooks

IT executives rely on our ITMJs and SlashGuides for comprehensive expert analysis.

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Single Pagers

Slashdot Media’s Battlecards, SmartViews, IntelliGuides & TechLists provide concise, actionable guidance.

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Video, Webinars & Podcasts

Our TechBytes, TechCasts, & Bottom Line offer an immersive, rich media experience.

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Integrate with Lead Generation

Keep your content and message fresh – pair with Slashdot’s lead generation campaigns.

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Superior Content for Every Stage of the
Tech Buyer’s Journey

Integrate with Slashdot’s high-quality integrated demand generation campaigns and amplify your brand & message, educate prospects, and convert more customers.

Awareness

Education

Comparison

Selection

Adoption

Implementation

Whitepapers & eBooks

ITMJ – A unique content offering that combines your best assets, expertly curated by Slashdot Media’s editors

Slashdot Media’s editors curate your best assets (even old assets) and develop an executive overview that ties the top themes and trends from these assets into one, single easy-to-understand narrative.

An asset analysis is performed by Slashdot Media’s Strategic Content Group based on a list provided by the client, highlighting the assets that will resonate best with our audience.

Each ITMJ gives benefits and market perspective along with the information IT Decision Makers need to know to make an informed decision about the solution or product in question.

Assets may include: Research reports, Analysts’ papers, Solution overviews, Product information & specs, Whitepapers, Briefs and Video

RBA Technology Cloud Compliance

Whitepapers & eBooks

SlashGuide – Link your brand with purchase decision information ITDM’s need

Comprehensive 6 page whitepaper that focuses on specific technology strategies and considerations to make informed implementation and purchasing decisions.

Each includes a two-page Executive Overview, a brief history of the technology, a breakdown of current market trends, details on major vendors, a competitive analysis, and an overview of top solutions.

Each SlashGuide can be further syndicated by client in own marketing funnel & channels.

SlashGuide

Single-Pagers

Battlecards, SmartView, IntelliGuides & TechLists

Battlecards, SmartView, IntelliGuides & TechLists are single-page “Geek Cheat Sheets” designed with a powerful message & brevity in mind.

The 3-pack series breaks down the buying process into concise individual sheets that can be printed out for quick reference – Identify the Challenge, Propose Solution, Outline Results

Battlecard (single & 3-packs)

SmartView (single & 3-packs)

IntelliGuide (single & 3-packs)

TechLists (single & 3-packs)

IaaS Providers Intelliguide

Single-Pagers

Battlecards, SmartView, IntelliGuides & TechLists

Battlecards, SmartView, IntelliGuides & TechLists are single-page “Geek Cheat Sheets” designed with a powerful message & brevity in mind.

The 3-pack series breaks down the buying process into concise individual sheets that can be printed out for quick reference – Identify the Challenge, Propose Solution, Outline Results

Battlecard (single & 3-packs)

SmartView (single & 3-packs)

IntelliGuide (single & 3-packs)

TechLists (single & 3-packs)

IaaS Providers Intelliguide

Video, Webinars & Podcasts

“The Bottom Line” – Video to Whitepaper, Whitepaper to Video

Complement your whitepaper or video… with a video or whitepaper!

Whitepaper to Video

Transform your whitepaper into a video (or videos) that presents the key whitepaper concepts and delivers a strong call to action.

Video to Whitepaper

We can also convert your syndicated video content and create a whitepaper that offers expert analysis and summation of the video content.

Use both assets in any lead gen campaign and syndicate further throughout your existing marketing funnel and channels.

Video Whitepaper

Video, Webinars & Podcasts

TechBytes:
Today’s On-Demand Webcast

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Custom on-demand webcast series

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Comprised of 3 thematic on-demand webcasts:

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Sequential event to build series

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Short form (15 minutes each)

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Fully moderated & produced

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Promoted throughout the Slashdot Media Network of Sites to generate Leads

Techbytes

Video, Webinars & Podcasts

TechCast: Today’s On-Demand Podcast

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Custom on-demand podcast series

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Choose from 2 different formats:

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3 thematic on-demand podcasts

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Sequential event to build series

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Short form (10-15 minutes each)

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Short form (15 minutes each)

1 continuous on-demand podcast

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Long form (30-40 minutes)

Fully moderated & produced

Promoted throughout the Slashdot Media Network of Sites for easy access and convenient listening.

Techbytes

CUSTOM CONTENT

Premium Custom Content
that Converts

Superior Content for Every Stage of the Tech Buyer’s Journey

Integrate with Slashdot’s high-quality integrated demand generation campaigns and amplify your brand & message, educate prospects, and convert more customers.

Branding/Awareness

Education/Comparison

Demand Generation

Lead Generation Engagement

Thought Leadership

The Tech Buyers Journey: Awarness, Education, Comparison, Selection, Adoption.

Targeted Content tailored to Engage and Inform Decision-Makers

The Slashdot Custom Content Team provides the winning content and demand gen campaign strategy needed to engage your targeted audience.

Whitepapers and eBooks

IT executives rely on our ITMJs and SlashGuides for comprehensive expert analysis.

Learn More

Single Pagers

Slashdot Media’s Battlecards, SmartViews, IntelliGuides & TechLists provide concise, actionable guidance.

Learn More

Video, Webinars & Podcasts

Our TechBytes, TechCasts, & Bottom Line offer an immersive, rich media experience.

Learn More

Integrate with Lead Generation

Keep your content and message fresh – pair with Slashdot’s lead generation campaigns.

Learn More

Get started now and learn how we can improve your pipeline.

Learn More
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